The Science of Informative Marketing Content
You've got prospects. They demand the right information.
3 semester units of converted customers
Take any analysis of the sales journey, whether it’s shaped like a funnel, a fly-wheel or a coffee filter, they all end with the same conclusion:
You can’t convert unless you attract.
You can’t retain unless you delight.
I’ll mix up a content solution that gives your prospects what they want most: the information to make an informed decision.
After all, knowledge is power.
And knowledge is needed at every stage of the buyer’s journey. From web copy to blogs, whitepapers to email blasts, your content proves why you are the industry leader to ease your prospects’ pain.
With content this important, you need someone who’s got it down to a science.
Carlson Content is lab tested and peer reviewed, but it’s never an academic bore. To create an accelerated reaction, you need to engage.
The Science Behind Informative Marketing Content is equal parts:
Composition for the Education Industry
You're in the biz of education. You want someone who's been there, too.
3 semester units of industry authority
Mr. Garrison channeled his anxiety into a hand puppet. Arnold Schwarzenegger was nearly reduced to tears. And Walter White… well, we all know what happened to him.
Whether you’re a teacher, administrator, or policy driver, education is many things, but it’s never simple. Legislative changes, reform, controversy--- there’s more industry drama than a Shakespeare play.
You need more than someone who knows the history, research, jargon, and pain points of each audience.
Carlson Content understands that even though education professionals are known for their patience, they don’t have time for a business that gets it wrong.
Composition for the Education Industry is written by a seasoned professional with:
Fitness to Shape Your Instructional Design
You're building a course or training program. You need a hurdle-free learner experience.
3 semester units of met objectives
Need training materials for your organization? An explainer video for your product? Instructional content for your course?
Carlson Content offers instructional content written with a master’s-level understanding of instructional psychology and design best-practices.
Forget running the mile; Coach Carlson has completed some of the toughest fitness challenges, including 15 years on the field, an M.A. in Educational Psychology, and ATD Instructional Design certification.
Carlson Content is the answer to those seeking to pump up their learner experience.
Fitness to Shape Your Instructional Design covers: