PORTFOLIO
I’ve created marketing and instructional content within many industries and for a range of audiences — from B2C fashion to B2B dental technology.
My most recent experience is within the following sectors:
Here are a few clips to give you an idea of my range and areas of expertise.
Additional clips are available upon request.
DIGITAL CONTENT
Client: Carolyn Rose Designs for HomeStyle Bath and Body
Designer: Carolyn Rose Designs
Project: Create content for web redesign. Pages: landing, products, wholesale, e-commerce, about, benefits, and blog.
Objectives: Create a voice and content branding that aligns with the core values of the company (warm, family-focused, trustworthy, with a touch of humor); write creative product descriptions that explain health benefits of ingredients and differentiates products from others on the market.
Client: Generouscards.com
Editor: M. Renaud
Project: Create product descriptions and an FAQ page. All other content created by M. Renaud.
Objectives: Use sophisticated, flirtatious voice to align with brand; create engaging product descriptions for each card option; provide prospects with suggested options for product use to motivate them to convert; use focused keywords for SEO.
Client: KTBYTE
Project: KTBYTE offer online coding classes for students aged 8-18. This project was a collaboration with KTBYTE’s web designer to create a compelling landing page and Facebook ads to convert the target audience (high SES, educated parents).
Results: After conducting market research and using my own expertise, my recommendation was to focus on the achievement of KtByte alumni in this ad campaign. Landing page and campaign resulted in an increase in CTR and conversions.
WHITEPAPERS, BROCHURES, AND ADS
Client: Vialok
Project: Vialok is a SaaS security solution for the mortgage and title industries. I was commissioned to create sales materials targeting two audiences-- one brochure for the end-user (lenders, title agents, underwriters, and real estate agents) and another, more technical white paper, for IT personnel.
Objectives: Provide IT personnel with informative content about the product, using a voice that demonstrates authority across the real estate, fintech, and cybersecurity industries.
Client: CamSight Company, Inc.
Project and Objectives: Create advertising copy for print and online advertising. Highlight products’ competitive features and create a brand voice.
Results: CamSight Co, Inc. became a player in the intraoral camera and front office software markets-- known for its products’ ease of use and seamless integration.
Click on an ad below to enlarge
BLOGS, ARTICLES, AND CASE STUDIES
EDUCATION
School Redesign: Partnerships that Fit
Collaborated with NewSchools Venture Fund’s model providers team to create an informative paper on what model providers need to do to partner successfully with schools.
Who Should Truly Have the Power in K-12 Edtech Adoption?
An article published on EdSurge.com (September 2019) that highlights the importance of including teachers in the tech adoption process
Here’s Why Teachers Adopt New Tech — and Why They Don’t
An article published on EdSurge.com (May 2019) that highlights the main criteria governing teachers’ decisions to adopt edtech
Wireless Screen Mirroring is a Must-Have for 21st Century Classrooms: 5 Steps to a Successful Adoption
One of a series of blogs written to highlight Vivi’s product line, provide added value to customers, and establish Vivi as an authority in the industry.
5 Reasons Your Child Should Learn to Code NOW
A top-funnel blog post to reach and educate their target audience: educated, upper-middle-class parents of young children.
TECH
Used Correctly, Programmatic is B2Bs Best Mousetrap
Blog commissioned by Alter Imaging.
What are Data and Predictive Analytics, Machine Learning, and Artificial Intelligence: And How Are They Revolutionizing the Mortgage Industry?
Keyword optimized, backlink-rich blog explaining data and predictive analytics, commissioned by States Title.
5 Case Studies…How Machine Intelligence Transforms Business
Keyword optimized, backlink-rich blog describing how machine learning has improved business, commissioned by States Title.
HEALTH
The Benefits of CBD Oil
Research-based blog explains the benefits of CBD oil (and dispels the myths).
Our Teens are Depressed and Anxious…
Research-based pillar content on the emotional state of American teenagers.
INSTRUCTIONAL CONTENT AND DESIGN
I have designed and written content for the following instructional modes:
Industries and subjects:
eLearning and mLearning Courses
For the following courses, I collaborated with SMEs on the research and instructional roadmapping, created storyboards and scripts for course content, and assigned interactions/patterns for LX.
Client: Everfi
Project: Achieve Product Line
mLearning modules for adult financial education. Clips are from the following courses: How Businesses Use Credit, Small Business Financial Statements, and Preventing Elder Financial Abuse
Client: Everfi
Project: Sexual Assault Prevention, Ongoing
eLearning course for higher education, designed for third or fourth-year undergraduates according the Clery Act.
Instructor-Led Courses
Client: Everfi
Project: Engage, Adult Financial Education
Audience: Educated, middle to upper-income earners, 20-35, seeking to build wealth
Clips: From facilitator guide, participant guide, and presentation slides
Duties: Collaborated with SMEs to conduct research and create the course roadmap. Scripted all course content, created learner experiences, and storyboarded slide presentations.
Client: Everfi
Project: Engage, Adult Financial Education
Audience: Low-to-middle-income earners with limited financial literacy.
Clips: From facilitator guide, participant guide, and presentation slides
Duties: Collaborated with SMEs to conduct research and create the course roadmap. Scripted all course content, created learner experiences, and storyboarded slide presentations.
Client: Everfi for Modern Woodman
Project: Money Masters, k-12 financial literacy
Audience: Grades 9-12
Clips: Instructor script and student materials
Duties: Wrote instructions and script for teacher facilitator, and created student activities and supplemental materials.
Videos, Job Aids, Manuals and More
Training Video: Writing Content for a Mainstream U.S. Audience
This is an instructional video I created to accompany an article on content writing best practices. I created the video to demonstrate my ability to script and edit video content for instructional purposes.
Technology: Shotcut, Powerpoint, OBS
Client: Vialok
Project: Vialok is security SaaS for the mortgage, real estate, and title industries. The company wanted to provide clients with instructions on security best-practices to be used in conjunction with their product.
Client: CamSight Company, Inc.
Project: CDM Software is front-office management software for the dental practices. This is the first iteration of the user manual distributed with the software.
