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Carlson Content

Carlson Content

educational content and instructional design

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WRITING PORTFOLIO


PORTFOLIO


I’ve created marketing and instructional content within many industries and for a range of audiences —  from B2C fashion to B2B dental technology.

My most recent experience is within the following sectors:

  • Education and edtech
  • Personal and small business finance
  • Technology 
  • Mental health/ psychology

Here are a few clips to give you an idea of my range and areas of expertise.

Additional clips are available upon request.

DIGITAL CONTENT

WHITEPAPERS, BROCHURES, AND ADS

BLOGS, ARTICLES, AND CASE STUDIES

INSTRUCTIONAL CONTENT AND DESIGN


DIGITAL CONTENT


client homestyle bath and body logo

Client: Carolyn Rose Designs for HomeStyle Bath and Body

Designer: Carolyn Rose Designs

Project: Create content for web redesign. Pages: landing, products, wholesale, e-commerce, about, benefits, and blog.

Objectives: Create a voice and content branding that aligns with the core values of the company (warm, family-focused, trustworthy, with a touch of humor); write creative product descriptions that explain health benefits of ingredients and differentiates products from others on the market.

VISIT WEBSITE
client generous cards logo

Client: Generouscards.com

Editor: M. Renaud

Project: Create product descriptions and an FAQ page. All other content created by M. Renaud.

Objectives: Use sophisticated, flirtatious voice to align with brand; create engaging product descriptions for each card option; provide prospects with suggested options for product use to motivate them to convert; use focused keywords for SEO.

VISIT WEBSITE
client KTBYTE logo

Client: KTBYTE

Project: KTBYTE offer online coding classes for students aged 8-18. This project was a collaboration with KTBYTE’s web designer to create a compelling landing page and Facebook ads to convert the target audience (high SES, educated parents).

Results: After conducting market research and using my own expertise, my recommendation was to focus on the achievement of KtByte alumni in this ad campaign. Landing page and campaign resulted in an increase in CTR and conversions.

VISIT WEBSITE

WHITEPAPERS, BROCHURES, AND ADS


client vialok logo

Client: Vialok

Project: Vialok is a SaaS security solution for the mortgage and title industries. I was commissioned to create sales materials targeting two audiences-- one brochure for the end-user (lenders, title agents, underwriters, and real estate agents) and another, more technical white paper, for IT personnel. 

Objectives: Provide IT personnel with informative content about the product, using a voice that demonstrates authority across the real estate, fintech, and cybersecurity industries. 

VIEW LONG-FORM BROCHURE PDF
client camsight logo

Client: CamSight Company, Inc.

Project and Objectives: Create advertising copy for print and online advertising. Highlight products’ competitive features and create a brand voice.

Results: CamSight Co, Inc. became a player in the intraoral camera and front office software markets-- known for its products’ ease of use and seamless integration. 

Click on an ad below to enlarge

cam sight ad, big picture small handpiece

BLOGS, ARTICLES, AND CASE STUDIES


EDUCATION

client-newschools logo

School Redesign: Partnerships that Fit

Collaborated with NewSchools Venture Fund’s model providers team to create an informative paper on what model providers need to do to partner successfully with schools.

VIEW PDF
client-edsurge logo

Who Should Truly Have the Power in K-12 Edtech Adoption?

An article published on EdSurge.com (September 2019) that highlights the importance of including teachers in the tech adoption process 

READ ARTICLE
client-edsurge logo

Here’s Why Teachers Adopt New Tech — and Why They Don’t

An article published on EdSurge.com (May 2019) that highlights the main criteria governing teachers’ decisions to adopt edtech  

READ ARTICLE
client-vivi logo

Wireless Screen Mirroring is a Must-Have for 21st Century Classrooms: 5 Steps to a Successful Adoption

One of a series of blogs written to highlight Vivi’s product line, provide added value to customers, and establish Vivi as an authority in the industry.

READ ARTICLE
client-yukodit logo

5 Reasons Your Child Should Learn to Code NOW

A top-funnel blog post to reach and educate their target audience: educated, upper-middle-class parents of young children.

READ ARTICLE

TECH

Used Correctly, Programmatic is B2Bs Best Mousetrap

Blog commissioned by Alter Imaging.

READ ARTICLE
client-states title logo

What are Data and Predictive Analytics, Machine Learning, and Artificial Intelligence: And How Are They Revolutionizing the Mortgage Industry?

Keyword optimized, backlink-rich blog explaining data and predictive analytics, commissioned by States Title.

READ ARTICLE
client-states title logo

5 Case Studies…How Machine Intelligence Transforms Business

Keyword optimized, backlink-rich blog describing how machine learning has improved business, commissioned by States Title.

READ ARTICLE

HEALTH

client-homestyle logo

The Benefits of CBD Oil

Research-based blog explains the benefits of CBD oil (and dispels the myths).

READ ARTICLE

Our Teens are Depressed and Anxious…

Research-based pillar content on the emotional state of American teenagers.

READ ARTICLE

INSTRUCTIONAL CONTENT AND DESIGN


I have designed and written content for the following instructional modes:

  • Instructor-led courses with instructor scripts, participant guides and slide presentations
  • eLearning and mLearning course content
  • Video scripts
  • Assessments, activities, and user guides
  • Training materials and handouts
  • User manuals

Industries and subjects:

  • Financial wellness (consumer focus, adult learning, K12)
  • Small business basics (adult learning)
  • Sexual assault prevention (higher-ed and corporate compliance)
  • Sales training (B2B, medical/dental)

eLearning and mLearning Courses

For the following courses, I collaborated with SMEs on the research and instructional roadmapping, created storyboards and scripts for course content, and assigned interactions/patterns for LX.

Client: Everfi

Project: Achieve Product Line

mLearning modules for adult financial education. Clips are from the following courses: How Businesses Use Credit, Small Business Financial Statements, and Preventing Elder Financial Abuse

VIEW CLIPS

Client: Everfi

Project: Sexual Assault Prevention, Ongoing

eLearning course for higher education, designed for third or fourth-year undergraduates according the Clery Act.

VIEW CLIPS

Instructor-Led Courses

Client: Everfi

Project: Engage, Adult Financial Education

Audience: Educated, middle to upper-income earners, 20-35, seeking to build wealth

Clips: From facilitator guide, participant guide, and presentation slides

Duties: Collaborated with SMEs to conduct research and create the course roadmap. Scripted all course content, created learner experiences, and storyboarded slide presentations.

VIEW CLIPS

Client: Everfi

Project: Engage, Adult Financial Education

Audience: Low-to-middle-income earners with limited financial literacy.

Clips: From facilitator guide, participant guide, and presentation slides

Duties: Collaborated with SMEs to conduct research and create the course roadmap. Scripted all course content, created learner experiences, and storyboarded slide presentations.

VIEW CLIPS

Client: Everfi for Modern Woodman

Project: Money Masters, k-12 financial literacy

Audience: Grades 9-12

Clips: Instructor script and student materials

Duties: Wrote instructions and script for teacher facilitator, and created student activities and supplemental materials.

VIEW CLIPS

Videos, Job Aids, Manuals and More 

Training Video: Writing Content for a Mainstream U.S. Audience

This is an instructional video I created to accompany an article on content writing best practices. I created the video to demonstrate my ability to script and edit video content for instructional purposes. 

Technology: Shotcut, Powerpoint, OBS

VIEW RESEARCH BRIEF
VIEW STORYBOARD
VIEW VIDEO
client vialok logo

Client: Vialok

Project: Vialok is security SaaS for the mortgage, real estate, and title industries. The company wanted to provide clients with instructions on security best-practices to be used in conjunction with their product.

VIEW BEST PRACTICES PDF
client-camsight logo

Client: CamSight Company, Inc.

Project: CDM Software is front-office management software for the dental practices. This is the first iteration of the user manual distributed with the software.

VIEW CDM USER MANUAL

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